An American company that is co-owned by Samantha Wragg with her father (Warwick) and brother (Daniel) and run from Christchurch.
The range of sunglasses is made with Carl Zeiss lenses and Italian frames that fit comfortably well for outdoor sports and recreation such as hunting and fishing.
A simple but required adaptation to the US Skeleton Optics logo with the addition of the NZ from Skeleton Optics and repeated below to create an NZ.
NZ Adaptation
US Original
The US Skeleton Optics trifold flyer that is handed out at shows and during the sales process needed to have an adaption to show the products available in NZ with a few kiwi snapshots to show it's not just overseas where sunglasses are needed.
Business cards are something that is slowly on its way out of use. There are still a few people out there who use them but moreso to just remember a name.
We identified who would need to be identified on the card ie: the salesmen.
Skeleton Optics Trifold Brochure Page 1
When the time comes there is paid advertising requirements to keep the businesses sales up on display outside of Trade Shows. See some of the variety below:
The target market for Skeleton Optics NZ has been predominately hunters/fishers. To get a more NZ themed hunter-enthused shirt I incorporated the skulls of tahr, deer and wild boar with the Skeleton Optics logo brand placed in the deers skull - it has been a roaring success to the point of the business selling it as a shirt or hoodie option.
Designed by Sam Wragg
T-Shirt Sample
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